Please print this worksheet for your use > 
1) Who are my competitors?
List the names, locations and web sites of your competitors
(add more sheets if necessary)
Name |
Location |
Web
Address |
2) What product(s)/service(s) do your competitors sell that will directly compete with yours? And what is(are) the price(s)?
Competitor's
Name |
Product/Service |
Price |
3) What other product(s) or service(s) do the same competitors sell that do not directly compete with what you are selling?
Competitor's
Name |
Non-competing
Product/Service |
4) Detailed description of my competitors
Provide a detailed description of your competitors, based on your research. What are your competitors' strengths (for example, financial resources, prime location, etc.) and weaknesses (for example, reputation for poor service, inexperience, etc.)? What methods of advertising do they use? What appears to be their strategies for the future?
Competitor #1 (Name):___________________________________________________________
Address:______________________________________________________________________
Phone:_________________________
Web Address:________________________________________
Price:_______________________________
Strengths: _____________________________________________________________________
_____________________________________________________________________________
Weaknesses:___________________________________________________________________
_____________________________________________________________________________
Advertising Method(s) (if applicable):________________________________________________
_____________________________________________________________________________
Strategy:______________________________________________________________________
Competitor #2 (Name):___________________________________________________________
Address:______________________________________________________________________
Phone:_________________________
Web Address:________________________________________
Price:_______________________________
Strengths: _____________________________________________________________________
_____________________________________________________________________________
Weaknesses:___________________________________________________________________
_____________________________________________________________________________
Advertising Method(s) (if applicable):________________________________________________
_____________________________________________________________________________
Strategy:______________________________________________________________________
Competitor #3 (Name):___________________________________________________________
Address:______________________________________________________________________
Phone:_________________________
Web Address:________________________________________
Price:_____________________________
Strengths: _____________________________________________________________________
_____________________________________________________________________________
Weaknesses:___________________________________________________________________
_____________________________________________________________________________
Advertising Method(s) (if applicable):________________________________________________
_____________________________________________________________________________
Strategy:______________________________________________________________________
Competitor #4 (Name):___________________________________________________________
Address:______________________________________________________________________
Phone:_________________________
Web Address:________________________________________
Price:_____________________________
Strengths: _____________________________________________________________________
_____________________________________________________________________________
Weaknesses:___________________________________________________________________
_____________________________________________________________________________
Advertising Method(s) (if applicable):________________________________________________
_____________________________________________________________________________
Strategy:______________________________________________________________________
Competitor #5 (Name):___________________________________________________________
Address:______________________________________________________________________
Phone:_________________________
Web Address:________________________________________
Price:_____________________________
Strengths: _____________________________________________________________________
_____________________________________________________________________________
Weaknesses:___________________________________________________________________
_____________________________________________________________________________
Advertising Method(s) (if applicable):________________________________________________
_____________________________________________________________________________
Strategy:______________________________________________________________________
Competitor #6 (Name):___________________________________________________________
Address:______________________________________________________________________
Phone:_________________________
Web Address:________________________________________
Price:_____________________________
Strengths: _____________________________________________________________________
_____________________________________________________________________________
Weaknesses:___________________________________________________________________
_____________________________________________________________________________
Advertising Method(s) (if applicable):________________________________________________
_____________________________________________________________________________
Strategy:______________________________________________________________________
Note: You may have fewer or more than the number of competitors listed above.
Congratulations. Once you have completed this form, you should know a lot about your competitors!
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